Follow that Sock! Hanes + Disney


Follow That Sock!

Hanes + Disney Responsive Website Experience


Help the Sock family chase down Edwin!

There are two simple truths about Hanes socks. They’re comfortable and they tend to get lost. Partnering with The Martin Agency and Hornet Films, we created an entire responsive web experience where users could track their progress and view a photo journal of the family’s adventures at Walt Disney World Resort as they hunt for the mischievous missing sock, Edwin.